Building a WEB of shared understanding to confront the international RE market – By Fine&Country Seminar, 21.04 Tuscany Italy

An interesting abstract by Fine&Country Seminar “Scratch Antropology, for International RE, in a Golf Resort” – 21.04 Tuscany, Italy. A very good success for Fine&Country – FIABCI Member, an ambitious company intended to grow, with the adhesion of additional partners, to reach critical size and become a first-row actor in the Italian market.

“Human relations are key to success in Real Estate. In international sales, interpersonal trust enables business investment, by creating conditions for collaboration with third party agents, in target countries. A process in which shared understanding of mutual interests, and respect of nation specific cultural traits, are all important. 

Creating an ample network of international collaborations is out of reach of small agencies. Partnering, uniting in group, is the solution: reaching critical mass to organise. The launch in Italy of the Fine&Country international brand, has been the occasion for reflecting together on these issues in a seminar format: a number of small and medium size agents, geared towards selling Italy to foreign investors, accepted the invitation of prof. Gianni Jacucci – FIABCI member, ambassador of the F&C brand in Italy – and met in Tuscany, at Argentario Golf Resort, to reason on their own expectations and fears related to a prospect of teaming up for the goal, overcoming identity and clan issues.  

Fine&Country is not a franchising: it stem out a dozen years ago from the British Guild of RE Agents, in their attempt to confront successfully, if small, through team work, with the competition of the big RE agencies in the market. Respecting the identity and business, of the brand licensees – which just pay a fix yearly fee -, providing them with top class editorial and informatics services, and an innovative, lifestyle based marketing approach, F&C has now become the first brand in the upper quarter of the British residential market, as illustrated in the meeting by responsible of F&C global expansion George Betz. F&C has reached over 300 offices worldwide.

The two dozen agents involved in the initiative held Friday April 21st 2017 at Argentario – a development site of stunning beauty – have decided to undertake together a group forming project, using as scaffolding in the process, the Fine&Country brand and structure, through collaboration and eventual affiliation. The ambitious initiative is intended to grow, with the adhesion of additional partners, to reach critical size and become a first-row actor in the Italian market.”

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